Sales & leads
Lead Scoring Automation
Score leads on fit and behaviour so reps work the best opportunities first.
- Typical saving
- 4 hrs/week
- Tools
- HubSpot · n8n · Claude
Trigger
Lead created or lead activity recorded
How it works
Step by step
- 1Score demographic and firmographic fit
- 2Add behavioural points for pages viewed, emails opened and replies
- 3Decay the score over time without engagement
- 4Move contacts between segments as the score changes
- 5Alert sales when a contact crosses the threshold
Outcome
Rep effort concentrates where it converts.
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