Marketing
Customer Winback Automation
Detect lapsed customers and bring them back with a timely, relevant offer.
- Typical saving
- Direct revenue recovery
- Tools
- n8n · WhatsApp API · Shopify
Trigger
No purchase within the expected cycle
How it works
Step by step
- 1Calculate each customer's typical purchase interval
- 2Detect when they're overdue
- 3Send a relevant offer based on past purchases
- 4Escalate to a second touch with a stronger incentive
- 5Suppress and mark as churned after two attempts
Outcome
Typically recovers 5–12% of lapsed customers per cycle.
Built with
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