IndiaMART generates an enormous volume of B2B enquiries, and the competitive dynamic is unusually blunt: the buyer sends the same requirement to several suppliers and typically proceeds with whoever comes back first with a usable answer.
Meanwhile, the typical seller reviews their leads once a day from the notification email. If you fix nothing else, fix this.
How to get the leads out
IndiaMART provides a lead API on their seller plans, which returns enquiries with the buyer's contact details, the product they enquired about, and their location. Polling it every minute gives you a near-real-time feed.
If your plan doesn't include API access, the fallback is parsing the notification emails — less clean, but workable.
What to do with them
- Deduplicate against existing buyers so repeat enquirers don't become new contacts
- Create a CRM opportunity with the product and city attached
- Send a WhatsApp acknowledgement within 60 seconds, naming the specific product
- Attach the relevant catalogue or spec sheet rather than a generic brochure
- Assign to a rep by product category and set a callback deadline
- Escalate to a manager if nobody has made human contact within 15 minutes
Why the specific product matters
A generic 'thanks for your enquiry' reads as automation and gets ignored. A message that names the exact item they asked about, with a spec sheet attached, reads as a supplier who is organised and paying attention.
That's the whole difference. Same automation, entirely different impression.
The next build after this one
Once leads are flowing, the bottleneck moves to quotation. If every quote is rebuilt by hand in Excel, you've replaced a one-day delay with a half-day one.
Generating quotes from a maintained rate master, with approval routing on non-standard discounts, is usually the second project — and it compounds the first.
Typical outcome: quotation turnaround falls from over a day to under an hour, which changes win rates materially on price-competitive enquiries.